Who We Are!
We believe every leisure traveler should have the freedom to craft a safari experience that is uniquely their own — one that turns moments into lifelong memories.
We are a Ugandan startup that specializes in building cutting edge digital technology solutions for personalizing African safari and hospitality experiences.
Our Mission
To lead digital transformation of the African tourism and hospitality industry for enhanced customer experience and business efficiency.
Our Services
Developing AI-powered technologies for personalized African safari and hospitality experiences.
Data analytics and visualization to extract insights e.g., to understand trends and traveler behaviors, sentiment analysis of customer reviews, etc.
Cybersecurity and data protection consulting for the tourism and hospitality industry.
The Tourug app empowers travelers with local expertise and the freedom to design their own unforgettable Uganda safari adventures.
Download the Tourug app for free
Our Values
Our work is guided by the core values of integrity, innovation, excellence, and professionalism.
Partnerships
We work with national parks, airlines, hotels & lodges, tour operators, travel companies, cultural and religious institutions, crafts & souvenir creators, cultural entertainment houses, and adventure parks.
Key Features of Our App
Personalise your tourism experience and create bespoke itineraries.
Find practical information about tourist and hospitality services
Request price quotations for Uganda tours and build costed itineraries, fast
Plan local trips to Uganda’s wildlife parks from any major city
Learn about Uganda’s tourism attractions
Write reviews about your experience of tourism and hospitality services
Converse with and receive insightful recommendations from a custom-built Uganda tourist AI Assistant
We develop AI-powered iOS, Android, and Web apps for personalised African safari and hospitality experiences.
Key pages
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